Ajay Devgn is one of the most influential stars in the industry. He recently talked about trolling and memes surrounding his viral Vimal Elaichi advertisement. The ad has a tagline Bolo Zubaan Kesari and is often viral on social media targeted by netizens as they create memes and jokes.
Ajay Devgn talks about Vimal Elaichi’s ad meme
Ajay’s advertisement has gone viral on several social media sites, and users have frequently made jokes and memes around it. Devgn, who has long supported the brand, was open about the amusing attention the advertisement gets and said he isn’t bothered by the internet jokes.
Ajay Devgn was questioned about how he feels when people humorously mimic his iconic tagline from the Vimal Elaichi ad during Ranveer Allahbadia’s podcast. To which he responded with a calm attitude and said, “If you don’t mind me asking, in this meme culture, if someone is saying, ‘Zubaan Kesari,’ how does your brain process it?” Ajay replied simply, “It’s okay. It doesn’t matter.”
In addition to it, Rohit Shetty, who was also present during the interview, added, “I think it is done being offensive. Everyone enjoys memes now. It’s now about ‘Arre, did you see this meme?’”
Along with Ajay Devgn, other Bollywood stars such as Shah Rukh Khan and Akshay Kumar have also been brand ambassadors for Vimal Elaichi. However, Akshay Kumar opted to end his contract with the brand last year following online backlash for endorsing a product connected to the tobacco industry. Shah Rukh Khan joined the campaign shortly after, and more recently, Tiger Shroff has become part of the star-studded endorsement line-up.
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