Sunday, April 14, 2024

The Importance of Teamwork in 2023 (As Proven by Data)


Social distancing, remote work, and non-stop hustle culture are spreading an empowering go-it-alone attitude.

Why pay a plumber when you can watch a YouTube video and fix the leak yourself? Why hire a marketing expert when you can read a few blog posts and whip up some campaigns on your own?

While self-reliance is a critical attribute for any entrepreneur (or human), it often steps on the toes of another vital ingredient to success: teamwork.

The importance of teamwork in 2023 can’t be understated, and that’s not just extroverted opinions bleeding into reality—that’s a data-backed fact. Once you understand the benefits of teamwork, you’ll be racing to build a dream team rather than trying to clone yourself or magically extend the hours in a day.

And, just to be clear, we’re not talking about high school group projects here—that’s a whole different kind of teamwork. We’re talking about willing collaboration between professionals.

Ready to see what teamwork can do for you and your startup? Let’s dive straight into the research.

5 Data-Backed Benefits of Teamwork

1. Boost Creativity and Performance

Diversity and inclusion aren’t just modern-day buzzwords for hiring teams—they make a real-deal impact on your bottom line. McKinsey proved it, too.

McKinsey found that teams with more diverse backgrounds (ethnicity, age, gender, etc.) have 35% improved creativity and performance. Diverse individuals bring different experiences and perspectives to the table, giving you a more holistic view of a problem or situation rather than a single viewpoint.

While working with individuals like yourself might sound more comfortable, it won’t help your career or business. Step outside your comfort zone, surround yourself with diverse teammates and watch your performance take off.

2. Reduce Burnout

Burnout is a formally recognized occupational health issue—a.k.a., it’s real. And it’s getting worse.

More than 50% of employees report feeling burned out, and 67% believe it’s only gotten worse with the pandemic. Burnout isn’t some inevitable aspect of having a job, though. You can do something about it.

Improved teamwork can better distribute work and share the load. When your managers and workers are having frequent, transparent conversations, they can nip burnout in the bud before it begins to affect health, performance, and results.

Most of the time, you can prevent burnout by just setting clear and simple goals. Think about the impending Friday and how much you have to get done between now and then. Now, imagine a coworker who’s ahead on assignments offers to help—suddenly, getting everything finished before the weekend doesn’t sound so impossible.

3. Improve Employee Morale

Morale and performance go hand in hand. If you want to improve productivity, look at morale first.

“Engaged employees deliver improved organizational and individual performance,” says Schrita Osborne and Mohamad Hammoud, researchers at Walden University. “The bond between leaders and employees is an essential element for engaging employees, which in turn increase[s] organizational profitability.”

Unfortunately, poor teamwork punches employee morale in the face. Employees and executives cite poor communication as the reasoning for workplace failures. Go figure.

“Fortunately, morale problems can often be addressed relatively easily,” says Max Messmer, chairman of Accountemps and author of Human Resources Kit For Dummies. “Improving workplace communication is one of the most effective—and one of the least costly—ways to combat the problem of a disengaged workforce.”

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4. Bump Up Your Bottom Line

Teamwork isn’t just a nice-to-have attribute to throw on your website’s career page—it has a real impact on your bottom line. A survey conducted by The Economist Intelligence Unit found that poor teamwork can lead to lost sales valued between $100,000 and $999,999.

That’s a lot of money.

Here’s how survey respondents reported communication breakdowns affected the workplace:

  • Increased levels of stress (52%)
  • Delay or failure to complete projects (44%)
  • Low company morale (31%)
  • Missed performance goals (25%)
  • Lost sales (18%)

Now, this is all looking at things from a consequences perspective. Turn it upside down to see the opportunity.

Improve your teamwork and communication to see decreased stress levels, more on-time project completion, higher company morale, improved performance goals, and more won sales. Not a bad investment, right?

“Our study with the Economist Intelligence Unit confirms that communication breakdowns have a profound impact on everyone in the organization, regardless of gender, generation, or seniority within the company,” says Nathan Rawlins, chief marketing officer at Lucidchart. “By understanding the causes and impact of poor communications, business leaders can focus on creating strategies for building inclusion and cognitive diversity in the workplace.”

5. Retain More Employees

There’s nothing quite like poor teamwork to make employees jump ship. This could be because of miscommunication, burnout, stress, or plenty of the other reasons we’ve already cited—but unengaged employees don’t stick around for long.

Turnover isn’t cheap, either. Experts estimate the cost of losing an employee to be 1.5-2.0x the worker’s annual salary. Hiring, onboarding, training, and ramping up are expensive costs to replace, and that doesn’t even take into account the impact churn has on other employees (reduced engagement, higher burnout, greater errors).

“We have to remember that people are what we call an ‘appreciating asset,’” says Josh Bersin of Deloitte.

“The longer we stay with an organization the more productive we get —we learn the systems, we learn the products, and we learn how to work together…In the right environment (onboarding, coaching, training, teamwork) we rapidly ‘find our place’ and start to add more and more value.”

International Data Corporation (IDC) predicts that businesses that foster collaborative work environments can expect to see:

  • 30% lower staff turnover
  • 30% higher productivity
  • 30% higher revenue per employee

You could get out a calculator and do the nitty-gritty calculations of figuring out exactly how much turnover costs your business—or you could just take the experts’ word for it and do everything you can to retain employees.

Real-Life Examples of Teamwork in Action

Four Seasons and the Croissant

A family was staying at Four Seasons in Paris, and they left to explore the city. The daughter left a half-eaten croissant on the table, hoping to finish it later. When they returned, she disappointedly found that it was gone.

When they went to call the front desk, they found a message.

It said that housekeeping threw away the croissant because they figured a fresh croissant would be better. They contacted the kitchen to set aside a croissant, and room service was ready to deliver it as soon as the family was ready.

See how housekeeping, the front desk, room service, and the kitchen worked together to provide this top-notch experience for a customer? That’s the power of teamwork and collaboration.

Charles Plumb and the Parachute

Charles Plumb flew a US jet fighter in Vietnam, completing 75 combat missions before being shot down over hostile territory. He eventually was released from the Vietnamese prison.

On one occasion, a man recognized him and said, “You’re Plumb! You flew jet fighters in Vietnam from the aircraft carrier Kitty Hawk. You were shot down!” When Plumb asked how the man knew about that, he responded,” I packed your parachute.”

Without a properly packed parachute, Plumb would have never survived the plane crash.

It’s not always obvious who the heroes are. Every member of your team plays an important role, whether on the front lines or behind the scenes.

How to Upgrade Teamwork at Your Business (and in Your Life)

Teamwork doesn’t mean more meetings (please, no). It also doesn’t always involve more “team-building” activities, despite the name. Here are a few ways you can upgrade teamwork at your business:

1. Clarify Roles

While the whole is greater than the sum of its parts, strong teams are built of strong individuals. However, it’s not so much the strengths as the awareness of the strengths that impact success.

Gallup says it best:

“When predicting both engagement and performance, a team’s awareness of their strengths is more important than the specific composition of those strengths.”

Each team member needs to know how they contribute (and how they don’t). This isn’t to silo employees—it’s to help everyone do their job, specialize, avoid overstepping boundaries, and reduce duplicative work.

Clarifying roles also help your employees focus on their strengths. Let your employees use their strengths every day, and they’ll be 6x more likely to be engaged in their work and 3x to report a higher quality of life. Teams that focus on their strengths (every day) have 12.5% higher productivity.

And it all starts with the leaders. Teamwork doesn’t often bloom from your employees—it funnels down from the top.

“It is really amazing how much an organization sucks up the behaviors of the leader,” says Nick Tolley, CEO, and founder of Harris + Hoole. “I didn’t quite appreciate this until I started this business. You can very easily see this when you are having a bit of a crap day, and you are a little bit downbeat. It is infectious. Very, very infectious. It not only affects your team, it also affects the customer experience.”

Managers often make the mistake of trying to improve their employees’ weaknesses. ‘Tis a noble task, but it’s not doing anyone any favors. Managers who focus on weaknesses lead to teams that are 26% less likely to be engaged.

While it’s important to progress and grow, that doesn’t mean you need to fix all your shortcomings—it might mean you just need to bolster your potencies further.

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2. Communicate Every Day

Not because you have to—but because you want to.

Ideally, communication between teammates should look more like an ongoing conversation rather than a one-off exchange. It should include information sharing, huddles, informal meetings, catch-ups, group discussions, and 1:1 chats.

You’re not confined to a specific medium, either. Communication doesn’t have to be team meetings. It can be as simple as a Slack message. With all the options available to you and your team, don’t limit yourself to “traditional” methods. Use all the channels at your disposal:

  • Instagram livestreams
  • Video calls
  • Email
  • Slack
  • Text
  • WhatsApp
  • Face-to-face
  • Houseparty

3. Celebrate Together

Teams do plenty of goal-setting, planning, and executing, but they don’t do nearly enough celebrating. Take time (and not just after-hours work time) to toast to your victories, praise contributions, and observe your results.

Now, don’t make this a Dundies—we know how that ends. Instead, focus on the real achievements of each individual and how their contributions added to the overall good of the team.

Celebrating goes beyond lip service, too. Think of ways you can reward your team:

  • Company outings
  • Promotions
  • Bonuses
  • Extra vacation days
  • Prime parking spots
  • Company-wide recognition
  • Physical awards (trophies, medals, memorabilia, swag)

People want to feel recognized for the hard work they do. It encourages them to continue performing, and it also improves engagement.

Teamwork FAQs

How can conflicts be resolved within a team?

Just like every team is unique, so too is every team conflict. So first, ask your team to find a resolution amongst themselves. Empowering your people to solve internal issues will renew confidence in the group and build stronger connections for the future. If they still can’t resolve it, step in and decide an outcome that is best for the individuals and the team. Remember to inform HR of conflicts involving race, sexual orientation, religious beliefs, abuse, or other employee-protected rights.

How do you motivate and inspire teamwork in the workplace?

As a leader, it’s up to you to listen and understand what is necessary to equip and build unity amongst your team. While there’s no exact formula, start with sharing the purpose of your team/business, outlining goals for the team, clarifying roles amongst the group, communicating every day, and celebrating big and small wins.

How can leaders promote a culture of teamwork within their organization?

Show and tell that you care about teamwork. Show by leading collaboratively amongst your peers and providing collaborative opportunities to every employee. Tell by making teamwork a core value and celebrating group successes over individuals.

Become a Better Team Player with a Little More Know-How

Your team doesn’t need to be made up of Jacks of all trades, masters of none. That’s a recipe for disaster.

However, your team could do with more well-rounded know-how.

While your copywriter doesn’t need to know the ins and outs of Facebook Ads, it could help them write more compelling advertisements. Your social media manager doesn’t need to know how to make YouTube videos, but knowing the end-to-end content marketing strategy could help them understand how they fit into the broader puzzle.

Regardless of what you need to learn, we have the resources to help.

Check our free training series to learn everything you (and your team) need to know to run like a well-oiled machine. Whether that’s optimizing your ecommerce store or creating better minimum viable products (MVP), there’s a course for you.

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